First Choice Insurance

A Pocatello Insurance Agency

Started in 2009 First Choice is a locally owned, full service agency licensed in the state of Idaho and Utah. We’ve quickly become one of the most respected and fastest growing insurance agencies in Southeast Idaho. As an independent agency, First Choice has the benefit of working with multiple carriers to get you the insurance you need at the price you can afford. Let one of our knowledgeable and friendly staff give you the peace of mind you deserve, knowing your assets are well protected. Peace of mind is a choice. Make the right choice. Make it First Choice!

Our Agents

Dewight Lee

Started First Choice in 2009 after working in the industry for several years. Favorite part of the job is building new friendships and saving people money on insurance. Enjoys spending time with his wife and chasing around their four kids–most often at sporting events. Loves golf, skiing, and traveling…and even participated in a rodeo once!

Lloyd Lee
Insurance Agent

Licensed agent since 2009. Light hearted, fun loving personality but serious about getting people the right insurance at the right price. Loves being there for his customers in times of need. Enjoys golfing, camping, smoking meat, and spending time with his wife and four children.

Gabe Allen
Insurance Agent

Ready to tackle all insurance needs, no matter how unique or challenging. Almost 15 years of insurance experience. Earned Finance degree from Idaho State University. Loves the four seasons Pocatello has to offer and being outdoors with his wife and two daughters.  

Elena Koslosky
Office Manager

Gave up Dental Assisting to enter the exciting world of insurance in 2010. Manages a team of capable and committed Account Managers who provide only the highest level of customer service. Loves building relationships with customers, crafts, and exploring the outdoors with her husband and two boys.

Tauna Carney
Lead Processor

Worked at First Choice for over 6 years, ensuring all policies are processed in a timely and accurate manner. Enjoys interacting with her coworkers, attending work parties and lunches, and most of all…helping customers in a time of need. Hobbies include ATV and bike rides, swimming, camping, and hanging out with her husband and two children.

Our Carriers

First Choice Insurance offers insurance policies through the following reputable insurance providers to bring you the coverage that works best for you.


Toll Free: 800-555-5555
Claims: 800-555-555


Toll Free: 800-876-5581
Claims: 800-888-7764

Mutual of Enumclaw

Toll Free: 800-456-7750
Claims: 877-425-2580

Dairyland Auto

Toll Free: 800-334-0090
Claims: 800-334-0090

Gem State Insurance Company

Phone: 208-934-5833

Safeco Insurance

Toll Free: 800-332-3226

United Heritage Insurance

Toll Free: 800-334-0090
Claims: 800-334-0090

Grundy Worldwide

Toll Free: 800-338-4005


Toll Free: 800-922-4050
Claims: 800-922-4050

Stillwater Insurance Group

Toll Free: 800-555-5555
Claims: 800-555-555

Get a Quote

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Contact Info